Forage brassicas play a key role in the success and profitability of perennial pastures. As a Complementary Forage System (CFS), brassicas extend the grazing season and forage quality beyond pasture-only scenarios. Warm and cool season perennial pastures exhibit yearly declines in quality and energy. Liveweight gains and milk production suffer, and feeding grain supplements is problematic. A yearly rotation of forage brassicas into a pasture system, 25- 30% of the farm, supplies high energy forage at a very low cost, while increasing overall dry matter production and distribution. It is also a cultural mechanism to renovate soil as it reduces off-farm rents and supplemental feeding. Using forage brassicas to supplement a perennial pasture, as part of a Complementary Forage System, is inherently regenerative and profitable.
Since 2003, Ioka Marketing has handled the distribution and promotion of PGG Seeds cultivars in the United States and Canada. In those beginning years, Ioka worked with Pyne Gould Guinness Limited of New Zealand and their Oregon-based contract agronomist and forage and pasture expert, John Snider. A shared vision of business ideals, practices, and standards made the partnership beneficial for both companies. PGG Seeds’ products are backed by years of breeding, on-farm trials, and agronomic support. Ioka saw this as a strategic position to offer premium forage and cover crop seeds to the U.S. market. During this time, Ioka handled the storage and logistics of the product line, coordinating imports and distribution to dealers and end-users.
In 2005, Pyne Gould Guinness was bought by Wrightson Limited and the two companies came together as PGG Wrightson Limited. The PGG Seeds marketing channel was kept post-merger and Ioka continued to increase distribution by partnering and marketing with choice seed companies within the United States.